Finished size-19” x 10” Unfolded – 19” x 17” The Greatest Shopping Bag Ever is purely the Greatest Shopping Bag you will ever come across. The lower half of the bag has a heavy bag batting to make it quite firm. The top of the bag is quite soft. At the beginning of your shopping excursion you can fold the top section down in the lower half. Then as your shopping increases, so does your bag. What more can you ask for.